Clean Fun

Something special is happening in the Fairlawn neighborhood of Waterbury, Connecticut. The City has devoted $250,000 in grant money to renovate the 1-acre park off Homestead Avenue in the East End. Everyone liked the idea of new playground equipment and fencing. However, many older residents wanted to eliminate the basketball court because they didn’t think it would be kept clean. Led by former Fairlawn resident Joe Summa, the neighborhood’s youngsters pledged to keep it clean... saving the basketball court at Fairlawn Park.

Continuing an established commitment to community involvement, The Worx Group developed a logo, tagline and website for the park (FairlawnPark.com) to help spread the word to area residents, attract sponsors, and increase membership. The new tagline - “Good. Clean. Fun.” -says it all. Beginning with a roundtable discussion with some of the first pledges, elementary and high school students J.J. Simpson, Gary Madison, Elliot and Mark Ward, The Worx Group allowed them to share their visions of what the site would look like and the information that would be provided.

“These are nice kids who have taken ownership of the park, and I am so glad The Worx Group is willing to help us share the story and keep the kids excited about their commitment”, remarked Attorney Joe Summa of Summa and Ryan and Founder of the Fairlawn Park Basketball Association. “It’s going to be a great way to spread the word and reach area residents and potential sponsors.”

The website has already shown great success since its launch last month. The association has used it to secure funding for a webcam and to raise several corporate contributions.

“Waterbury is vital to our business, and we’re thrilled to be able to help out its youth,” commented Joe Gugliotti, Managing Member of The Worx Group. “The Fairlawn Basketball Association is a worthy cause and we wish them the best of luck.”

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